Top 5 Beauty Retail Apps on Android in Kenya for Q1 2022

The first quarter of 2022 saw notable activity in the beauty retail app market on the Android platform in Kenya. Here's a detailed look at the performance of the top 5 beauty retail applications.

Nykaa - Beauty Shopping App experienced an impressive growth in weekly downloads, starting from just 12 in the first week of January and peaking at 369 in the third week of March. The app also saw a significant increase in weekly active users, rising from 1.3K at the beginning of January to 1.7K by the end of March.

SUGAR Cosmetics: Shop Makeup had a varied performance in terms of downloads. The app began with 60 downloads in the first week of January, reaching a high of 240 by the end of the month, before experiencing fluctuations and ending the quarter with a modest 16 downloads. Active users showed a peak of 331 in early February but gradually declined to 122 by the end of March.

VPerfumes- Buy Perfumes showed a notable increase in weekly downloads, starting from just 4 in late December to a peak of 295 in the third week of March. Although there was no revenue data available, the download trend indicates growing interest in the app.

Purplle Online Beauty Shopping displayed a steady increase in downloads, starting with single-digit figures in January and surging to 201 by the end of March. Active users mirrored this growth, rising from 143 at the beginning of the quarter to 280 by the end of March.

Representante Eudora had a varied download performance, with a peak of 67 in late January, followed by fluctuations and ending with no downloads in the last week of March. Active users saw a gradual decrease from 70 in early January to 71 by the end of March.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower.